From red carpets to Teen Vogue magazine, the natural beauty trend has taken the industry by storm. Consumer whims may have sparked its beginnings more than a decade ago, but demand is now spiking profits into the billions.
“Consumer need is influencing retailers to offer cleaner formulas reflecting firm eco-values,” says Karen Behnke, the pioneering entrepreneur who founded Juice Beauty, in San Rafael, California. Behnke aimed to create meaningful change in the industry when she assembled her dream team 13 years ago. The company now owns a trailblazing patent and sets the standard for clinical organics.
Natural Replaces Toxic
A recent Green Beauty Barometer online survey revealed that more than half of women want their skincare products to be all-natural, a result likely driven by the scientific information age (see KariGran.com/